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Interesting Read: How And Why To Make Side Projects Work At A Digital Agency

It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the surface, at least.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the UX Companion app.

from Smashing Magazine

Favourite part:

A side project is a great chance to experiment with emerging technologies, ensuring the agency stays ahead of the game and feeds insight back into client processes. It improves employee engagement by encouraging them to expand skills and try out new things without affecting a client’s brief or deadline.

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