Interesting Read: Plateaus are Harder Than Mountains

Bold claims have been made about applying “big data” to solve the world’s problems, from health (Fitbit) to saving energy (Nest). Data is all around us, appearing in slick devices and colorful dashboards, yet focusing on the technology can cause us to miss the people who have to use it.

Our job as designers is to communicate information. A clean design with big numbers and charts looks good, but how can we make sure people actually understand the data?

from boxesandarrows

Favourite part:

Alternatively, capturing and reporting info may not be enough for good design. Knowing that tracking alone does not motivate most people, consider whether the experience could be built around a plan to get from A to B.


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