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Interesting Read: The End Of Apps As We Know Them

Synopsis: How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy.

from blog.intercom.io

Favourite part

This new paradigm matches much more closely with how real life works. We don’t live our lives in silos, like the app silos that exist today. People start to forget about “apps” and just think about businesses and products and services. This is a great thing, the container for content should be invisible to users.

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